Sponsorship Benefits and Opportunities
Benefits
- Brand association with female athletes who are exceptional competitors and people
- Brand association with athletes over 50 competing in extreme conditions
- Brand association with healthy living and exercise
- Brand association with the toughest bike race in the world
- Brand building over 3,000 miles in the United States in June, 2008
- Brand association with a long standing nationally recognized event
- Publicity in approximately 15 states, countless cities and 55 time stations
- In 26 years, RAAM has never had a positive drug test
- In 26 years, RAAM has been aired over ABC Wide World of Sports, ESPN, OLN/Versus, NBC, BBC, several magazines and newspapers and countless mentions on the internet
- Brand association with women of incredible heart, skill and willpower
- Brand association with athletes who are paid nothing, and perform skills many professionals could not do without complaint
Opportunities
All sponsors and individuals who contribute will benefit from the following:
- Company Logo/Name linked/listed on Team Website
- Company name mentioned and included in press releases and interviews
My Team Sponsorship
This is the lead Title Sponsorship and includes:
- Company Logo on team apparel
- Input on selection of team name
- Interviews for branding purposes with all athletes
- Interviews with crew and support members on team
- Daily calls during RAAM 2008 competition from athletes for use on company press release, website, blogs or other social media
- Branding on team transport vehicle across all 3,000 plus miles in America
- Company Logo on competitors bike
- Company Logo on competitors helmet
- Pre and post competition interviews
- Company Logo/Name linked on Team Website
- Company name mentioned and included in press releases and interviews
Cost for title sponsorship is $25,000. One sponsorship is available.
My Rider Sponsorship
Each athlete and the crew represent the team. One rider can be selected to sponsor and the benefits include:
- Logo on team apparel
- Interviews with one athlete
- Two calls during competition
- Logo on one riders bike
- Logo on one riders helmet
- Company Logo/Name linked on Team Website
- Company name mentioned and included in press releases and interviews
Cost for one rider is $5,000. Two riders taken two riders available.
One Rider is sponsored three available.
Easy Street Sponsorship
Vehicle transportation is needed during RAAM to transport the athletes that are resting and those that are racing. An in kind donation of one RV Weekender and two SUV vehicles to transport the team and crew from California to New Jersey includes:
- Branding on all team transport vehicles across all 3,000 plus miles in AMerica.
- Company name and logo on cycling apparel
- Interview with athletes on benefits of transport vehicles
- Company Logo linked on Team Website
- Company name mentioned and included in press releases and interviews
Cost is donation of vehicle(s) for approximately three weeks in June, 2008. One Easy Street Sponsorship remains for the RV-Weekender.
RV-Weekender-One Available
Rider Support Vehicle One- Volvo is the Sponsor
Rider Support Vehicle Two- Volvo is the Sponsor 
Feed Us and Keep Us Riding Sponsorship
During the event food and beverages are needed to fuel the riders and crew. In kind donations of food, drinks, helmets, cycling shoes, bike tires, tubes, etc and team cycling apparel, support the team and crew during the event. Benefits include:
- Interviews with an athlete regarding the nutritional needs and experiences of a RAAM competitor
- Interviews with athlete on the benefits of cycling apparel and equipment
- Logo and Company name printed on team apparel for apparel contribution
- Company Logo linked on Team Website
- Company name mentioned and included in press releases and interviews
Cost is donations of team apparel, beverage/sport drinks, food for the riders and crew and cycling equipment such as helmets, cycling shoes, tires, tubes and gloves. Four sponsorships are available. One for food, one for drinks/beverages, one for team apparel and one for team cycling equipment is available.
Food Sponsor is BackpackersPantry
History in the Making Sponsorship
An opportunity exists to ride along as a film maker and record The World's Toughest Bike Race!
- Rights to film the team during the event
- Company Logo linked on Team Website
- Company name mentioned and included in press releases and interviews
Cost is $5,000. One sponsorship is available.
The Moon and Back Sponsorship
Although not quite to the moon (it just may feel like it at times while racing) the team and crew needs air transportation to the start city in California and then after all the racing is down they need transportation back home from the east coast. There are approximately nine airline tickets needed for the crew and team. Benefits include:
- Interviews with an athlete regarding the transportation needs and experiences of a RAAM competitor
- Interviews with athlete on the benefits of using airlines for travel
- Logo and Company name printed on team apparel for apparel contribution
- Company Logo linked on Team Website
- Company name mentioned and included in press releases and interviews
Rooting for you Sponsorship
The RAAM entry fee for a four-person team is due December 15, 2007 and is $4,795.00. After that date it is $5,695.00. The rooting for you sponsorships helps us reserve our spot at the lower fee. Expenses will be incurred starting in January to reserve hotel rooms (pre and post race), airlines, etc. This is one example of how impactful contributions from companies or individuals can be who want to be a part of this team with a smaller sponsorship or contribution.
At the point we receive sponsorship opportunities that cover the expenses of the race (approximately $30,000.00) 100% of the funds will be distributed amongst the two charities listed below. Riders do not take any salary. Additionally, the accounting records are available to any sponsor/contributor upon request.
- Name listed on team website
- Name listed on press release
Cost is a minimum contribution of $1,000.00. There are 30 sponsorships available.
Entry Fee Sponsor taken
Available 6 - 30
Charities to Benefit:
Pick Your Charity
As the Title Sponsor you can select the non-profit organization you would like to receive the contributions in excess of actual costs. During RAAM a message is communicated continuously on the name of the team and which non-profit they are riding for which is a powerful connection for a company.
Have an Idea Sponsorship
Perhaps we did not have exactly what you want or you would like to see in a sponsorship. If we could add a component to an existing sponsorship to meet your needs we will. Please contact Lark with your thoughts, and we will accommodate your goals if at all possible.
